Flo Meditation + Wellness

Flo Meditation + Wellness

Maia LaPierre is truly a talented professional and a pleasure to work with. From the time my partner and I started working with her we felt at ease as she is quick to respond, listens to what you have to say, and is very engaged. Maia helped us create the studio of our dreams on a seemingly difficult space and a tight budget. She designed every room to flow beautifully and gracefully. Maia has a polished yet fun aesthetic that makes our space feel comfortable, light, and welcoming. She elevated our preference tenfold. We were immensely impressed with Maia’s design and decorative talent. She is organized, confident and we could not give her a higher recommendation!

- Autumn Grant, Flo Meditation + Wellness
Halifax NS


I was approached by Autumn Grant and Jonathan Dododza to work on Halifax’s first modern meditation studio, Flo, in the summer of 2018. They had just signed a short-term lease and were looking to highlight the existing character of the space while creating a look and feel that was distinctly their own and could transfer easily to new locations in the future.

Flo Meditation Studio. Photo by  Rachael Shrum

Flo Meditation Studio. Photo by Rachael Shrum

Branding for the space was being developed at the same time, which meant that I was able to collaborate closely with their graphic designer (and close friend of mine), Lizane Tan, in developing the brand’s colour palette and overarching look and feel.

The space was divided into three distinct areas: the meditation space, an office and community room, and a boutique.

Flo boutique. Photo by Rachael Shrum

Flo boutique. Photo by  Rachael Shrum

Flo boutique. Photo by Rachael Shrum

Working with a tight timeline and budget, I introduced elements that could be moved and/or recreated in a new environment down the road, associated with the look and feel of the brand no matter where they go in the future. We chose to work with local makers and artisans wherever possible, from the creation of the studio’s meditation pillows, using various shades of green and sewn by Pamela Stone, to their boardroom table (which has a hidden Irish clover underneath) made by Autumn’s lifelong friend, Ronan Meagher. Photography and artwork used throughout the space were also created by local artists, like Hafiia Mira and Katelyn Morse. Autumn even created some original pieces for the gallery wall. Natural materials such as cotton, wood, and wool were used frequently throughout the space.

Colour Palette

We introduced both a primary colour palette and a secondary colour palette for the brand. The main brand colours are inspired by nature; sand, sage, and earth, while secondary accent colours introduce fun pops of colour for a young and more unexpected aesthetic.

Flo colour palette
 
Inspiration for Flo’s primary colour palette

Inspiration for Flo’s primary colour palette

Inspiration for the brand’s secondary colour palette

Inspiration for the brand’s secondary colour palette

Branding by  Lizane Tan  with business card photography by Hafiia Mira

Branding by Lizane Tan with business card photography by Hafiia Mira

Boutique plinths were painted in a gradient of Farrow & Ball eco-friendly colours, and a large circle was painted in the meditation space using a Benjamin Moore cloudy pink with brown and gray undertones, both complimenting the space’s exposed brick. An office gallery wall features the Flo logo surrounded by abstract shapes (painted by Lizane Tan) and is accompanied by prints and photos from local artists showcasing the full Flo spectrum.

Flo Boutique. Photo by  Rachael Shrum

Flo Boutique. Photo by Rachael Shrum

Boutique plinth painted in  Farrow & Ball  Nancy’s Blushes. Photo by  Rachael Shrum

Boutique plinth painted in Farrow & Ball Nancy’s Blushes. Photo by Rachael Shrum

Terrariums made by Autumn’s aunt. Photo by  Rachael Shrum

Terrariums made by Autumn’s aunt. Photo by Rachael Shrum

Office gallery wall. Photo by  Rachael Shrum

Office gallery wall. Photo by Rachael Shrum

Studio space. Photo by  Rachael Shrum

Studio space. Photo by Rachael Shrum

View from boutique into office. Photo by  Rachael Shrum

View from boutique into office. Photo by Rachael Shrum

Flo Meditation entry. Artwork by Hafiia Mira

Flo Meditation entry. Artwork by Hafiia Mira

Lizane Tan  painting logo on Flo Meditation + Wellness wall

Lizane Tan painting logo on Flo Meditation + Wellness wall

Logo hand-painted by  Lizane Tan  with meditation pillows sewn by Pamela Stone. Photo by  Rachael Shrum

Logo hand-painted by Lizane Tan with meditation pillows sewn by Pamela Stone. Photo by Rachael Shrum

View from studio into boutique. Logo designed and hand-painted by  Lizane Tan . Photo by  Rachael Shrum

View from studio into boutique. Logo designed and hand-painted by Lizane Tan. Photo by Rachael Shrum

Flo Meditation Boutique. Photo by  Rachael Shrum

Flo Meditation Boutique. Photo by Rachael Shrum

View from boutique into studio. Photo by  Rachael Shrum

View from boutique into studio. Photo by Rachael Shrum

Flo’s office gallery wall. Photo by  Rachael Shrum

Flo’s office gallery wall. Photo by Rachael Shrum

Maia LaPierre Flo Meditation office
Studio space. Photo by  Rachael Shrum

Studio space. Photo by Rachael Shrum

Plants in studio space. Photo by  Rachael Shrum

Plants in studio space. Photo by Rachael Shrum

Flo Meditation studio space. Photo by  Rachael Shrum

Flo Meditation studio space. Photo by Rachael Shrum


See the full gallery here.